“The evolution of the relationship between technology, entertainment and art and how the art can be considered like a consumer product thanks to dedicated marketing strategies.”

MUSEUM DIGITAL TRANSFORMATION

25 Marzo 2017

PLENARY ROOM | ore 10:45

ABSTRACT

This speech is a kind of trip into the evolution of the relationship between technology and entertainment and how the first has influenced our life in general and all our experiences in particular, up to contaminate the art and the way we can enjoy it. Today technology can even get close people of all ages to art in a simple and engaging way. This result brings the art in general (exhibition-museum services, artistic events, etc.) considered like a consumer product that can be positioned, sold and communicated into a specific market through marketing strategies.

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