How to understand new dynamics in travellers behaviours with data analysis

Today, millions of travellers choose to visit destinations or museums according to information, comments, reviews left by fellow travellers on the internet. On the other hand, often times virtual potential visitors don’t convert into actual visitors because their digital experience should be as rich, powerful and emotional as the real one.

This is the biggest shortcoming of the Italian cultural and tourism ecosystem.

Can technology – using big data, artificial intelligence and algorithms – help understanding new dynamics in travellers behaviours and help them making better decisions?

Here’s Travel Appeal’s case with MiBACT.