2017 Edition

#MDT2017

Florence
24/25 March 2017

18

Speakers

4

Workshops

5

Nations

150

Participants

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#MDT2017 trending topic on Twitter

Workshop

March 24, 2017

Centro Arte e Cultura

09:00

Check-in Time

10:00

Impossible mission: designing and estimating applied games

Pietro Polsinelli

How to … MuseoMix

Fabio Fornasari, Elena Bertelli

13:30

Lunch Time

14:30

A new way to tell old stories

Pierpaolo Barresi

L’importanza della comunicazione Video, dall’Event Marketing ai video Storytelling

Niccolò Di Vito, Matteo Gazzarri

17:30

Final greetings

Conference

March 25, 2017

Centro Arte e Cultura

09:00

Check-in Time

09:45

Welcome

Inaugural greetings. Chair:

Maia Wellington Gahtan

10:00

Experience and Knowledge: the future of Museum through new technologies

Social Customer Service: digital customer service as an effective tool to interact and attract new visitors to museums

10:45

Rijksstudio: making picture collections digitally available!

Evolving the museum

Alexander Neuwahl

11:30

Coffee Break

12:00

Who is the audience for an encyclopaedic collection

The digital transformation of museums for new experiential cultural paths

Tiziana Lombardo

12:45

Making works work – Listening and Learning in the Museum

James Bradburne

Reloading history through video games

Claudia Molinari, Matteo Pozzi

13:30

Lunch Time

14:30

The evolution of the relationship between technology, entertainment and art and how the art can be considered like a consumer product thanks to dedicated marketing strategies

Simone Mazzarelli

Florence Cathedral Museum: 720 years of history in a constantly evolving app

Matteo Papadopoulos

15:15

Applied and persuasive: playful learning

Pietro Polsinelli

Project ARM, the innovative answer to the needs of museum-goers and monument visitors

Riccardo Napolitano

16:00

Coffee Break

16:30

For all studious and curious persons - Social media and the British Museum

Hannah Boulton, Kate Carter

How to understand new dynamics in travellers behaviours with data analysis

17:15

Connecting People with Art

18:00

Round Table

Final plenary discussions with:

Loic Tallon, Linda Volkers, Pietro Polsinelli, Matteo Pozzi, Claudia Molinari

18:30

Final greetings