Rijksstudio: making picture collections digitally available!

In 2012, Rijksmuseum made its collection digitally available to all – in high resolution on the museum’s website, freely available, without limitations. In this digital application, called Rijksstudio, 370,000 pictures can be examined in close detail. The museum intends to attract new audiences and enhance its brand awareness. Linda Volkers explains the choices that Rijksmuseum has made, the projects and programmes around Rijksstudio and their impact on the museum.